GMC Marks 100 Years with Offers Built on Professional Grade Capability

A century of GM Africa & Middle East, told through a name the region gave its own: “Jims”

Middle East, May 06 2026 – Across the Arab world, you don’t say “GMC” – you say “Jims”. For generations, that name has stood for one thing: a truck or SUV you can trust when the load is heavy, the road is rough and the journey truly matters.

Long before highways stretched across the region, Jims was already part of the story - engineered for heat, sand and rock, relied on in conditions that defined everyday life and nation-building. From those early vehicles to today’s modern roads and skylines, GMC has earned its place by delivering capability where it mattered most.

As the region evolved, so did Jims. Rugged workhorses evolved into a refined portfolio of Professional Grade SUVs and trucks, without ever losing sight of what made GMC trusted in the first place. Today’s lineup brings together power, precision and control with the craftsmanship, comfort and technology demanded by a new generation of leaders and families.

Now, as GM Africa & Middle East marks 100 years in the region, Jims stands as proof of that evolution – where capability is proven by performance, elevated by design and strengthened by a legacy of trust.

From Terrain and Acadia to Canyon, Sierra and Yukon, GMC is celebrating this centennial with a dedicated campaign and a series of limited-time, Professional-Grade offers across its lineup – honoring 100 years of presence in the region and reaffirming the brand’s commitment to the next century of “Jims” on Middle Eastern roads.

Centenary offers at a glance

UAE | Customers can buy now and pay at the end of the year, with 0% interest for 3 years on eligible models, giving them the flexibility to secure their GMC today while spreading payments comfortably over time.

KSA - Aljomaih Automotive Company | Step into a Yukon, Sierra, Canyon or Acadia and enjoy exceptional value, with cashback from SAR 16,000 for cash buyers, 5 years of service or 100,000 km (whichever comes first), a 5-year unlimited-kilometre warranty, plus roadside assistance and complimentary OnStar Connected services.

KSA - Al-Tawkilat Universal Motors | You can benefit from cashback of SAR 20,000 on Sierra and SAR 30,000 on Acadia, making it easier to move into a new GMC that’s ready for both weekday work, family duty and weekend adventures.

Qatar | GMC customers can access strong ownership packages across the SUV and pickup range, combining peace of mind and added value. Offers include 5-year warranty and 5-year service across Terrain, Acadia, Canyon, Sierra, and Yukon with free registration, insurance and additional benefits on selected nameplates.

Kuwait | Customers can enjoy 5-year unlimited-km warranty, free tinting & protection on Yukon and Sierra, with Yukon Denali adding 5-year / 100,000 km service, Sierra offering 5-year / 30,000 km service, and selected trims across the range receiving free tinting and protection.

The retail campaign is scheduled to run for one month or while stocks last, at participating GMC dealers across the markets. Prices, specifications, eligibility criteria and financing terms vary by market, model, dealer and banking partner.

Customers are encouraged to contact their nearest GMC dealer or visit www.gmcarabia.com for full details and terms and conditions.