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Middle East, August 25, 2026: General Motors Africa and Middle East (GM) is marking 100 years in the region by highlighting the aftersales infrastructure, customer care capabilities and technical training programs that continue to support Chevrolet, GMC and Cadillac customers across the Middle East.
With a dedicated regional parts distribution center, bilingual customer engagement team, and established technician training network, GM continues to invest in long-term ownership support for customers across the region.
Key regional aftersales milestones
"Celebrating a century in the Middle East is a tremendous milestone, but our focus remains firmly on the road ahead," said Sajed Sbeih, Customer Care and Aftersales Director at GM. "From our robust parts distribution network to our highly skilled, dealership-ready technicians, we are building an aftersales ecosystem that meets today’s needs and is fully prepared to support the next generation of connected and electrified mobility."
A distribution center built for the region
GM’s purpose-built regional parts distribution center serves nine countries and 15 dealerships across the Middle East. Stocked with tens of thousands of parts, the center has delivered 13 million parts over the past 15 years, helping support vehicle uptime and customer service across Chevrolet, GMC and Cadillac operations.
By locating key parts inventory closer to dealers and customers, GM has strengthened parts availability, improved dealer responsiveness, and reinforced one of the core pillars of customer satisfaction in aftersales.
Investing in technical training and dealer readiness
GM’s regional aftersales strategy is supported by a long-standing focus on technician development and dealer readiness.
Through GM Academy Dubai and the Advanced Technician Training Center (ATTC) in the Philippines, GM operates one of the region’s most established technician training pipelines. Since 2008, more than 1,500 technicians have graduated from the program to support GM dealer operations across the Middle East and the wider region, with approximately 300 graduates in the past five years.
Applications to ATTC doubled between 2021 and 2025, reflecting increased brand visibility, strong dealer endorsement, and employment outcomes for graduates.
ATTC’s “Plug & Play” model prepares graduates to enter dealerships with training on GM-approved tools, systems and processes.
Back in the region, GM Academy Dubai serves as the training hub, delivering training and certification to roughly 1,000 service technicians through a blended model of classroom, virtual, and on-site dealer training.
A customer team that speaks the region's language
For nearly 20 years, GM has operated a dedicated regional customer engagement team serving Middle East customers in Arabic and English. The 15-member team supports issue resolution and provides a direct connection between GM, its dealer network, and customers across the region.
Supporting the future of mobility
As the industry advances toward connected vehicles, technologies that help drivers stay safer on the road, and electrification, GM Academy and ATTC are aligning curricula with next-generation technologies to prepare technicians for the evolving needs of customers and dealers across the Middle East.
As GM marks a century in the region, the company continues to build on its regional legacy through long-term investment in customer care, aftersales operations, technical capability, and dealer support.
