GMC Truck Mania launches, celebrating record sales performance and shifting customer demand

• GM Middle East sees a rise in pickup truck sales of 18% year-on-year (yoy) in the first half of 2025, the best first-half year sales since 2017
• Shift in demand for a growing share of GM’s truck portfolio among youth and women
• GMC Truck Mania launches in GCC for 30 days from 13 August to 13 September.

Doha, Qatar 2025 – General Motors is spotlighting the evolving face of truck ownership in the Middle East as it celebrates a growing market share among its pickup lineup with a sales rise of 18% yoy, unveiling an emerging demographic amongst youth and women as it marks the launch of GMC Truck Mania.

With hot offers on the popular GMC Sierra and GMC Canyon, Truck Mania will be live in Qatar from 13 August to 13 September, with immersive product experiences. During Truck Mania, customers can expect tailored test drives for road and all-terrain, personalized consultations, and seasonal value offers designed to get them behind the wheel in time for the region’s most active months outdoors.

GMC’s truck portfolio continues to resonate deeply among GCC nationals. Among younger generations aged 20–29, the GMC Sierra has emerged as a top choice for first-time buyers, reflecting a generational shift in preferences.

The GMC Sierra

GMC is also celebrating its own high-performance milestones during Truck Mania. The GMC Sierra, a truck built to deliver professional-grade capability without compromising comfort, continues to resonate with customers who want premium features, advanced tech and trail-tested strength. Models like the Sierra Denali and AT4 lead this charge, combining power with refinement, and proving that capability and craftsmanship can go hand in hand.

The GMC Canyon AT4X

Truck Mania also showcases the Canyon, GMC’s midsize truck designed for control, agility and adventure. Built for drivers who demand capability without compromise, the Canyon is ideal for tackling both urban and off-road environments.

GMC Truck Mania builds on the brand’s strong momentum in the region, offering customers tailored experiences and compelling offers across its Professional Grade truck lineup, while continuing to meet the evolving needs of a diverse customer base.

For more information or to schedule a test drive, please contact: CRM at 8001808 or through email at crm@mannai.com.qa